> RESEARCH; > BRAND PLATFORM; > CREATION OF A VISUAL IMAGE SYSTEM; > CREATION OF A BRAND PLATFORM; > CREATION OF VERBAL AND VISUAL BRAND ATTRIBUTES; > PHOTO STYLE > DEVELOPMENT OF THE RETAIL SPACE OF THE BRAND; > NAVIGATION; > DEVELOPMENT OF UNIQUE TRADING EQUIPMENT; > GUIDELINES FOR APPLICATION OF BRAND ATTRIBUTES; > RETAIL-BOOK; > AUTHOR’S CONTROL AT THE PROJECT IMPLEMENTATION STAGE (PILOT STORE)_