THE CHALLENGE FOR PAVLOV’S DESIGN IS TO CREATE BRANDS THAT ARE ALIVE AND EMOTIONALLY CHARGED. IT IS IMPORTANT FOR US TO BE INSPIRED AND TO ENJOY THE VERY PROCESS OF CREATION. THIS IS WHAT WE CALL INSPIRING BRANDING|
> WHO WE ARE?_
2004 — founded as a design studio
2010 — branding agency founded
_
2010 — branding agency founded
_
PROJECT-ORIENTED IS WORK FIRST
TO THE SUCCESS OF THE PROJECT!
ANALYTICS
STRATEGY
DEEP KNOWLEDGE OF PSYCHOLOGY AND CULTURAL CODES
TARGET AUDIENCES
OWN AUTHOR’S TECHNIQUES IN WORKING WITH BRANDS
NON-STANDARD CREATIVE APPROACH
AESTHETIC INTELLIGENCE
ABILITY TO COMPLETE PROJECTS
ABILITY TO PROPERLY SUPPLY PROJECTS. YES, THIS IS RARE.
CREATION OF WORKING BRAND LIFE SYSTEMS.
MEANING, VISUAL, TECHNICAL (BRAND-BOOKS, INSTRUCTIONS AND MANUALS)
MOBILITY|
TO THE SUCCESS OF THE PROJECT!
ANALYTICS
STRATEGY
DEEP KNOWLEDGE OF PSYCHOLOGY AND CULTURAL CODES
TARGET AUDIENCES
OWN AUTHOR’S TECHNIQUES IN WORKING WITH BRANDS
NON-STANDARD CREATIVE APPROACH
AESTHETIC INTELLIGENCE
ABILITY TO COMPLETE PROJECTS
ABILITY TO PROPERLY SUPPLY PROJECTS. YES, THIS IS RARE.
CREATION OF WORKING BRAND LIFE SYSTEMS.
MEANING, VISUAL, TECHNICAL (BRAND-BOOKS, INSTRUCTIONS AND MANUALS)
MOBILITY|
> STRENGTHS_
MAIN COMPOSITION OF THE AGENCY
STRATEGY, MANAGEMENT
DIRECTOR
> OLEG PAVLOV
In the profession for over 20 years. Went from designer to brand strategist. Experience in working with large federal and international brands. Co-owner of a branding agency.
He is a permanent consultant on brand strategy and marketing for a food production company and a large trading company. Constantly in the process of improving their professional level.
Regularly learns from Russian and foreign colleagues, the best in the profession.
> OLEG PAVLOV
In the profession for over 20 years. Went from designer to brand strategist. Experience in working with large federal and international brands. Co-owner of a branding agency.
He is a permanent consultant on brand strategy and marketing for a food production company and a large trading company. Constantly in the process of improving their professional level.
Regularly learns from Russian and foreign colleagues, the best in the profession.
CREATIVE
CREATIVE DIRECTOR
> ELENA PAVLOVA
In the profession for over 20 years. Co-owner of a branding agency. A person with unique taste and understanding of how to make beautiful and at the same time
selling projects.
Constantly improving, constantly learning, constantly creating something.
Passionate about modern and contemporary art.
Maintains a popular style blog.
> ELENA PAVLOVA
In the profession for over 20 years. Co-owner of a branding agency. A person with unique taste and understanding of how to make beautiful and at the same time
selling projects.
Constantly improving, constantly learning, constantly creating something.
Passionate about modern and contemporary art.
Maintains a popular style blog.
TECHNICAL DEPARTMENT
> IRINA MAKSIMOVA
A specialist in all technical issues in the field of printing and a variety of production processes.
In the profession for over 25 years. Agency employee with the longest work experience in the agency (more than 11 years). He has a unique quality to understand everything and do it as intended. If she can’t by herself, she will find someone who can!
A specialist in all technical issues in the field of printing and a variety of production processes.
In the profession for over 25 years. Agency employee with the longest work experience in the agency (more than 11 years). He has a unique quality to understand everything and do it as intended. If she can’t by herself, she will find someone who can!
OUR KEY METHODS
> Desk research
> Quantitative research (involving research agencies)
> Qualitative research (produced by the agency)
— In-depth interviews. Gives understanding and knowledge about architecture and motivation for choosing a particular brand. Gives insights to create breakthrough or topical solutions.
— Studying the cultural codes of target audiences
— Study of visual codes of target audiences
> Archetyping and psychotyping of target audiences
> Product study
> Studying the process of consumption
> Anthropological research
> Studying competitors. Their strengths and weaknesses.
> Studying market trends
and so on_
> Quantitative research (involving research agencies)
> Qualitative research (produced by the agency)
— In-depth interviews. Gives understanding and knowledge about architecture and motivation for choosing a particular brand. Gives insights to create breakthrough or topical solutions.
— Studying the cultural codes of target audiences
— Study of visual codes of target audiences
> Archetyping and psychotyping of target audiences
> Product study
> Studying the process of consumption
> Anthropological research
> Studying competitors. Their strengths and weaknesses.
> Studying market trends
and so on_
ANALYTICS
STRATEGY
> Building brand hypotheses
> Archetyping and psychotyping
brand
> Creation of a brand platform
> Creating a brand strategy
> Creation of a communication platform_
> Archetyping and psychotyping
brand
> Creation of a brand platform
> Creating a brand strategy
> Creation of a communication platform_
CREATION
> Translation of meanings, feelings and emotions into images or atmospheric brand field
> Design thinking
> Creative methods for creating innovative products and solutions (TRIZ, Lateral thinking, etc.)
> And many other methods_
> Design thinking
> Creative methods for creating innovative products and solutions (TRIZ, Lateral thinking, etc.)
> And many other methods_
TECHNICAL
JOB
JOB
> Full PRE PRESS
> Packaging engineering
> Development of commercial and promotional equipment
> Works with interiors
> Study of materials. Yes, we understand materials for production and always follow the market
> Interactions with manufacturers — author’s control
> And so on_
> Packaging engineering
> Development of commercial and promotional equipment
> Works with interiors
> Study of materials. Yes, we understand materials for production and always follow the market
> Interactions with manufacturers — author’s control
> And so on_