MAMA PROVINCE
Chain of local food and home cookery shops

CHALLENGES:

> RESEARCH;
> DEVELOPMENT OF BRAND STRATEGY;
> CREATION OF A VISUAL IMAGE SYSTEM;
> CREATION OF A BRAND PLATFORM;
> CREATION OF VERBAL AND VISUAL BRAND ATTRIBUTES;
> DEVELOPMENT OF THE RETAIL SPACE OF THE BRAND;
> DEVELOPMENT OF UNIQUE TRADING EQUIPMENT;
> AUTHOR’S CONTROL AT THE PROJECT IMPLEMENTATION STAGE (PILOT STORE)_