Ryazan shop CHAIN STORE OF THE RYAZAN MILK PRODUCER
CHALLENGES:
> RESEARCH; > BRAND PLATFORM; > CREATION OF A VISUAL IMAGE SYSTEM; > CREATION OF A BRAND PLATFORM; > CREATION OF VERBAL AND VISUAL BRAND ATTRIBUTES; > ILLUSTRATIONS; > PHOTO STYLE; > DEVELOPMENT OF THE RETAIL SPACE OF THE BRAND (INTERIOR); > DEVELOPMENT OF ARCHITECTURE OF TRADING PAVILIONS; > DEVELOPMENT OF THE EXTERIOR DECORATION SYSTEM OF STORES; > NAVIGATION; > DEVELOPMENT OF UNIQUE TRADING EQUIPMENT; > GUIDELINES FOR APPLICATION OF BRAND ATTRIBUTES; > AUTHOR’S CONTROL AT THE PROJECT IMPLEMENTATION STAGE (PILOT STORE)_