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CHALLENGES:

> RESEARCH;
> CREATION OF A BRAND PLATFORM;
> CREATION OF VERBAL AND VISUAL BRAND ATTRIBUTES;
> DEVELOPMENT OF THE DESIGN SPACE OF THE BRAND;
> NAVIGATION;
> DEVELOPMENT OF UNIQUE TRADING EQUIPMENT;
> ADVERTISING AND COMMUNICATION MATERIALS;
> GUIDANCE ON THE APPLICATION OF BRAND ATTRIBUTES;
> DEVELOPMENT OF THE SITE;
> AUTHOR’S CONTROL  AT THE PROJECT IMPLEMENTATION STAGE (PILOT STORE)_